Decoupling Newfront's website for marketing efficiency
Project Duration
1 Month
Industry
Insurtech
Services
Web Development
Newfront is an insurance leader providing risk control, risk analytics, and benchmarking claims advocacy.
Their initial monolithic Next.js app, combined public website and internal apps, leading to slow builds and a confusing user experience.
Newfront's marketing team struggled with a chaotic publishing workflow. Even minor updates required endless back-and-forth with developers.
We implementing a user-friendly system that allowed them to publish content directly, saving valuable time and frustration.
Previously, every website change triggered a slow and tedious rebuild process for Newfront.
We optimized their website structure, significantly reducing build times. Now, updates appear almost instantly, making Newfront more agile.
Decoupling the website from internal apps freed Newfront's marketing team.
They gained control of their CMS, enabling them to make changes and see them reflected on the site immediately.
