Danone’s Alpro Path to Cutting-Edge Composable Web

4m +

Monthly Active Users

17,4%

Improved page performance

Project Duration

6 Months

Industry

Food & Beverage

Services

Web Design, Development

Alpro by Danone, a pioneer in plant-based food and dairy alternatives for over four decades. Rebellion is deeply embedded in their DNA.

A while back, they challenged the norm for enterprises and replaced monolithic architecture with a modern tech stack. But they didn't stop there.

In 2023, they partnered with Bejamas to revamp their website design to match new packaging, highlighting their products' main ingredients and flavors accompanied with custom fonts and textures.

We made this way the brand feel more modern, appealing, and consistent across all marketing channels.

The previous website also had many problems with performance, content editing, and user experience.

We raised the bar even higher, migrating their tech stack from outdated and underdeveloped Gatsby to the future-proof Next.js.

To minimize downtime, we adopted an incremental migration approach to migrate Alpro's website to Next.js.

This resulted in a 17.4% faster loading time, a 20% increase in user engagement, and a 6% decrease in bounce rate.

Page performance increased by 17.4%,
Web accessibility improved by 6.5%,
SEO metrics saw an 11.6% enhancement.
In the three months following the launch:
Active users increased by 14%,
User engagement rose by 20%,
Bounce rate decreased by 6%.
xata
headless-wordpress
nuxtjs
storyblok
turborepo
render
gatsby
prismic
dato
github-pages
deno-deploy
nextjs
contentful
supabase
vercel
netlify
sveltekit
astro
bynder
strapi
hygraph
planetscale
sanity

Start project.