Danone’s Alpro Path to Cutting-Edge Composable Web
4m +
Monthly Active Users
17,4%
Improved page performance
Project Duration
6 Months
Industry
Food & Beverage
Services
Web Design, Development
Alpro by Danone, a pioneer in plant-based food and dairy alternatives for over four decades. Rebellion is deeply embedded in their DNA.
A while back, they challenged the norm for enterprises and replaced monolithic architecture with a modern tech stack. But they didn't stop there.
In 2023, they partnered with Bejamas to revamp their website design to match new packaging, highlighting their products' main ingredients and flavors accompanied with custom fonts and textures.
We made this way the brand feel more modern, appealing, and consistent across all marketing channels.
The previous website also had many problems with performance, content editing, and user experience.
We raised the bar even higher, migrating their tech stack from outdated and underdeveloped Gatsby to the future-proof Next.js.
To minimize downtime, we adopted an incremental migration approach to migrate Alpro's website to Next.js.
This resulted in a 17.4% faster loading time, a 20% increase in user engagement, and a 6% decrease in bounce rate.
