AWS Amplify


AWS Amplify


AWS Amplify

AWS Amplify is built on top of a huge AWS ecosystem. It gives all tools needed for modern web development. Connect repository, set build command, and deploy directly to the largest cloud provider on Earth.

Written by:
  • Thom Krupa

    Thom Krupa

Last update: April 18, 2021
  • AWS Amplify logo
  • Website:
  • Founded: 2018
  • Infrastructure: AWS
  • Serverless: Node.jsJavaGo.NET CorePython

S3 as static hosting

Amazon Web Services (AWS) launched S3 in 2006, a cheap, scalable, high availability, and low latency object storage. It provides an option to host a static website but doesn't offer a build pipeline.


Amplify is a fully managed static hosting solution for modern Jamstack projects. It handles CI/CD and CDN.

There is no need to deal with IAM (which is a service to manage access to other AWS services). No need to configure CloudFront, S3, and CodePipeline. All you need is to connect the git repository and set the build command.

AWS Amplify Console

AWS Amplify Console looks like an Amazon version of Firebase, but instead of GCP, it uses the power of Amazon cloud. Cognito for authentication, AWS AppSync, and Amazon DynamoDB to power real-time database called DataStore.


Let me sum AWS UI and UX in one screenshot:

This is one of the first steps when you're trying to deploy an example Gatsby app. Why dark or light mode if you can have both at once? But joking aside, AWS UI is bad. It has many glitches, it's not very intuitive, and it's hard to manage. Don't get me wrong. AWS is a powerful cloud platform, it has dozens of different products, but it misses a good UX team.


AWS is famous for its complexity. Amplify tries to simplify the most common tasks and use cases. It is a step in the right direction. Amplify focuses on user experience and gives frontend developers one of the easiest ways to use and connect various AWS products.

  • Automatic HTTPS
  • Atomic deploys. Instant, one-click rollback to any version
  • Handles authentication (Amazon Cognito)
  • Scheduled functions (like CRON jobs)
  • Push Notifications and Machine Learning integrations
Use Cases
  • Backend as a service for mobile and web apps.
  • Static hosting

Compare AWS Amplify with

  • Netlify logo
  • Vercel logo
  • Cloudflare Pages logo
  • Digital Ocean App Platform logo
  • Firebase logo
  • Azure Static Web Apps logo
  • Render logo
  • Heroku logo
  • GitHub Pages logo
  • Begin logo
  • Gatsby Cloud logo
  • Layer0 logo
  • Kinsta logo
  • Deno Deploy logo